Profile
Location
London
Member since
2024

Viktoriia's blog archive

2024 (1)
Viktoriia Degtyareva

Viktoriia Degtyareva

Co-founder & CCO at Paysecure
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Bio Viktoriia Degtyareva, the CCO & Co-Founder at Paysecure, is a seasoned marketer with over 10 years of international expertise, predominantly within the dynamic digital gaming industry. Career History With a notable track record in leadership positions at LeoVegas Group, PokerStars, and Genius Sports Group, Viktoriia is passionate about introducing innovative products to the market and driving their reach across diverse geographies, languages, and cultures. Her expertise extends to various project-based initiatives, including crafting go-to-market strategies, developing business plans for media brands entering the iGaming space, and successfully managing fundraising efforts for an eSports startup. Known for her adeptness in orchestrating omnichannel marketing campaigns, Viktoriia continues to drive innovation and success in digital marketing.

Blogs

Financial Transformation

Top payment methods in Nigeria, South Africa, Ghana, Egypt: Advancing digital innovation in Africa

23 Jul 2024

Have you ever wondered what might be the implications if Africa lags in the global financial technology innovation race? The answer is that Africa could miss out on significant economic growth, greater financial inclusion, and enhanced business efficiencies. Outdated and cumbersome payment processes could leave consumers and businesses struggling,...

Payments strategies 2015-2020-2030

Empowering merchants: 8 payment solutions for achieving higher acceptance rates

10 Jun 2024

The saying "time equals money" holds particular significance in the context of transaction acceptance rates. These rates, indicating the percentage of successful transactions compared to declined ones, are crucial for merchants. Each declined transaction signifies a missed opportunity, affecting both revenue and customer trust. Thus, hig...