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Challenges in E-commerce: the battle for conversion
With many consumers still feeling the squeeze of the cost-of-living crisis, retailers are increasingly looking to e-commerce marketplaces to drive revenue. It's easy to see the draw; marketplaces requ...
Gift cards have been a mainstay in the traditional retail industry since their inception in the 30s, first introduced as ‘gift certificates’. They become the reliable go-to grab at the checkout counte...